The Truth About the Online Coaching Industry: Tips From Erin Dimond & Jordan Dugger


The online coaching industry has exploded in recent years, giving personal trainers, nutrition coaches, and fitness professionals a way to reach clients worldwide. But with so much noise and conflicting advice out there, it’s easy to feel overwhelmed. Erin Dimond & Jordan Dugger, founders of the Impact Fitness Coaching Academy (IFCA), have helped hundreds of coaches cut through the clutter and build sustainable, profitable businesses. Here’s what they say you really need to know about this industry.

1. It’s Not Just About Posting on Social Media

Many aspiring coaches think all they need is a nice Instagram page and a few posts to attract clients. According to Erin & Jordan, this is one of the biggest misconceptions. Content is important, but without understanding sales psychology, client retention, and a solid business structure, you’ll struggle to grow. IFCA teaches coaches how to craft offers, master sales calls, and build trust — skills that go far beyond just posting.

2. You Don’t Need Thousands of Followers

Erin & Jordan emphasize that success doesn’t depend on having a massive audience. They’ve helped coaches with under 1,000 followers create six-figure businesses by focusing on authentic connections and solving specific problems for their niche. It’s more about quality leads and relationships than vanity metrics.

3. Systems Save You From Burnout

One truth of the coaching world is how easy it is to burn out when you’re doing everything manually. IFCA shows coaches how to set up systems — from onboarding to client check-ins — that save time and energy. Automation allows you to spend more time coaching and less time buried in admin tasks.

4. Coaching Requires Coaching

Even experienced trainers often don’t know how to run a business effectively. That’s why Erin & Jordan created IFCA — to give coaches the mentorship they never got. Learning from people who’ve been where you are shortens your learning curve and helps you avoid costly mistakes.

Final Thoughts

The online coaching industry is full of opportunity, but also full of myths. By following proven strategies, building real connections, and investing in your business education, you can create a career that’s both impactful and profitable.



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