Erin Dimond & Jordan Dugger Share How to Grow an Online Fitness Business With Confidence

 


If you’ve been dreaming of starting or growing your online fitness business but feel overwhelmed or unsure where to start, you’re not alone. Erin Dimond and Jordan Dugger, founders of Impact Fitness Coaching Academy, have helped thousands of coaches confidently step into the online coaching industry and build profitable businesses. Here’s what they recommend if you want to grow with clarity and confidence.

Understanding the Online Coaching Industry

The online fitness industry is booming — but with so many coaches entering the space, it’s also competitive. Erin and Jordan emphasize that the key is to focus on your unique value and not just try to “blend in.” Rather than copying others, you need a strategy that positions you as a trusted authority in your niche. This starts with understanding who you help, what problems you solve, and how you can deliver results better than anyone else.

Building Systems That Support Your Growth

One of the most common mistakes coaches make is trying to do everything manually or “on the fly.” Erin and Jordan teach their clients to implement systems early — from client onboarding to lead generation — so you can deliver a high-quality experience without burning out. Systems create consistency, free up your time, and allow you to take on more clients with confidence.

Selling Without Feeling Salesy

For many fitness professionals, selling their services feels awkward or inauthentic. Erin and Jordan show coaches how to approach sales as a conversation instead of a pitch. By focusing on understanding your prospective client’s goals and showing them how you can help, you naturally build trust — and sales follow.

Investing in Mentorship to Fast-Track Success

Perhaps the most powerful piece of advice from Erin and Jordan is to invest in mentorship. As they’ve seen with countless coaches inside IFCA, having guidance from experienced mentors helps you avoid costly mistakes, overcome self-doubt, and reach your goals faster. They created IFCA to give fitness coaches the roadmap they wish they had when starting out.

Final Thoughts

Growing an online fitness business doesn’t have to feel confusing or scary. With the right mindset, clear strategies, and support, you can create a business that not only supports you financially but also fulfills your passion for helping others. Erin Dimond and Jordan Dugger have proven that with the right guidance, anyone can step into this industry with confidence and succeed.


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